Published on: 08/27/2003
Miami, FL — The Miami Children’s Hospital Marketing Department has won awards from both Healthcare Marketing Report, a national publication, and the Florida Hospital Association (FHA) for its “Dreams” print and television ad campaign. The campaign focuses on how the hospital helps children fulfill their dreams by addressing their medical needs.
“I am very proud of our Marketing Department’s creativity and commitment to excellence,” said Thomas M. Rozek, President and CEO of Miami Children's. “The advertising campaign reflects the hospital’s mission of providing the best pediatric care so that children can achieve their dreams. I applaud the marketing team for achieving national and regional recognition.”
Healthcare Marketing Report presented Miami Children's with a “Gold Award,” the highest honor in the magazine advertising category, and a “Merit Award” in the television advertising category as part of its 20th Annual Healthcare Advertising Awards. FHA presented the hospital with two “Mark of Excellence Awards” for the campaign at the Society for Hospital Public Relations and Marketing’s 37th annual meeting.
“We are very honored to receive these awards,” said Marcia Diaz de Villegas, Director of Marketing and Public Relations. “We are pleased that our efforts have earned us recognition from our peers.”
Founded in 1950, Miami Children’s Hospital is the only licensed specialty hospital for children in South Florida. The 268-bed medical complex offers comprehensive medical care and services for children from birth to age 21.