Miami, FL — The Miami Children’s Hospital Marketing Department has won awards from both Healthcare Marketing Report, a national publication, and the Florida Hospital Association (FHA) for its “Dreams” print and television ad campaign. The campaign focuses on how the hospital helps children fulfill their dreams by addressing their medical needs.
“I am very proud of our Marketing Department’s creativity and commitment to excellence,” said Thomas M. Rozek, President and CEO of Miami Children's. “The advertising campaign reflects the hospital’s mission of providing the best pediatric care so that children can achieve their dreams. I applaud the marketing team for achieving national and regional recognition.”
Healthcare Marketing Report presented Miami Children's with a “Gold Award,” the highest honor in the magazine advertising category, and a “Merit Award” in the television advertising category as part of its 20th Annual Healthcare Advertising Awards. FHA presented the hospital with two “Mark of Excellence Awards” for the campaign at the Society for Hospital Public Relations and Marketing’s 37th annual meeting.
“We are very honored to receive these awards,” said Marcia Diaz de Villegas, Director of Marketing and Public Relations. “We are pleased that our efforts have earned us recognition from our peers.”
Founded in 1950, Miami Children’s Hospital is the only licensed specialty hospital for children in South Florida. The 268-bed medical complex offers comprehensive medical care and services for children from birth to age 21.
About Nicklaus Children’s Hospital, Where Children Matter Most (2024)
Founded in 1950 by Variety Clubs International, Nicklaus Children’s Hospital is South
Florida’s only licensed specialty hospital exclusively for children, with approximately
850 attending physicians, including more than 500 pediatric subspecialists. The 307-bed
hospital is renowned for excellence in all aspects of pediatric medicine with many specialty programs
routinely ranked among the best in the nation by U.S. News & World Report since 2008. The
hospital is also home to the largest pediatric teaching program in the southeastern
United States and since 2003 has been designated an American Nurses Credentialing
Center (ANCC) Magnet facility, the nursing profession’s most prestigious institutional
honor. For more information, please visit www.nicklauschildrens.org.