Miami Children’s Hospital Launches KidzStuff Retail Brand

Published on: 09/27/2013

Miami Children's Hospital (MCH), a world leader in pediatric healthcare and one of the nation’s top Children's hospitals, has launched KidzStuff™, a new retail brand featuring a range of innovative Children's products designed by pediatricians to solve everyday problems.

‘Health and wellness products designed by doctors,
trusted by moms, loved by kids’

“We have the best think tank in the world here at Miami Children's,” said Dr. Narendra Kini, President and CEO. “The physicians on our medical staff, and our nurses and clinical staff have daily interactions with parents and children out of which brilliant ideas are born.”


Proceeds from KidzStuff™ will support the philanthropic work of MCH, a leading provider of healthcare services for medically needy children in South Florida. Among the first KidzStuff™ products to be offered are two baby rompers specially designed to protect babies and infants from the sun and from insect bites.

Baby sun blocker romper

Sun Blocker Romper from KidzStuff™

This product is the first UPF-rated one-piece romper with a built-in hoodie for babies. Rated UPF 40, the specially designed breathable, lightweight fabric provides a chemical and lotion-free defense against the sun.

Dr. Ana Duarte, director of Dermatology at MCH and president of the Children's Skin Center, said, “As a pediatric dermatologist and a mom living in a year-round sunny climate, I am acutely aware of the importance of UV protection. Just one blistering sunburn during childhood can more than double the adult risk of melanoma, a deadly form of skin cancer. It’s critical that parents get into the habit of practicing sun-smart behaviors to protect their children as early as possible.”

Baby insect shield romper

Insect Shield® Romper from KidzStuff™

This specially-designed romper contains a patent-pending technology for treating apparel that repels insects including those that carry insect-borne diseases.

“Insect bites affect us all and babies and infants can be susceptible if unprotected,” said Dr. Jefry Biehler, medical director for Utilization and Quality at MCH. “The Centers for Disease Control and Prevention (CDC) has reported a growing number of insect-borne epidemics in the U.S., including Lyme disease, Rocky Mountain spotted fever and West Nile virus. For parents traveling with infants at home or abroad, the Insect Shield® Romper is a smart way to increase your baby’s protection.”
Deborah Da Silva, head of retail and product development at KidzStuff™, said, “At KidzStuff™ we are leveraging more than 60 years of medical experience and product innovation at Miami Children's Hospital. Our Research Institute provides the ideal launch pad to develop and test innovations in health and wellness that can make life easier for parents and their children.”
For further information, visit the KidzStuff website at:

About Nicklaus Children's Hospital

Founded in 1950 by Variety Clubs International, Nicklaus Children's Hospital is South Florida's only licensed specialty hospital exclusively for children, with nearly 800 attending physicians and more than 475 pediatric subspecialists. The 309-bed hospital, known as Miami Children's Hospital from 1983 through 2014, is renowned for excellence in all aspects of pediatric medicine with many specialty programs routinely ranked among the best in the nation by U.S. News & World Report since 2008. The hospital is also home to the largest pediatric teaching program in the southeastern United States and has been designated an American Nurses Credentialing Center (ANCC) Magnet facility, the nursing profession's most prestigious institutional honor. For more information, please visit

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