Kevin Snyder has joined Nicklaus Children’s Health System as vice president of marketing and communications. Snyder brings to the position nearly 20 years of experience in senior leadership roles in the healthcare industry.
Most recently, he served as vice president of marketing and communications with Bayhealth Hospital in Delaware. Previously, Snyder served as vice president of communications marketing at St. Jude Children’s Research Hospital in Memphis, Tenn.
“We are delighted that Kevin will lead our marketing and communications programs,” said Jennifer McCafferty-Fernandez, PhD, chief of staff and senior vice president of external affairs for the health system. “He brings to us remarkable knowledge and experience across the spectrum of healthcare marketing, communications and brand development.”
Snyder holds a bachelor’s degree in journalism from the University of Oklahoma and a master’s in organizational management from the University of Phoenix. He has also earned certifications in advanced finance planning, strategic planning, business development and more.
About Nicklaus Children's Hospital, Where Your Child Matters Most ™ (2025)
For 75 years, Nicklaus Children's has stood as a beacon of hope for children and families across the state of Florida and beyond. Nicklaus Children's Hospital is South Florida's #1 nonprofit, freestanding specialty licensed hospital exclusively for children serving close to 70 percent of children in the Miami metropolitan community. In addition, Nicklaus Children's offers care within NCH North Hospital in Naples, Jupiter Medical Center's De George Pediatric Unit and select Baptist Health Hospital pediatric emergency units. The hospital and its network of more of nearly 35 outpatient care locations offer lifesaving care in in Miami-Dade, Broward, Martin, and Palm Beach counties. These outpatient locations include an array of urgent care, pediatric primary care, and subspecialty care centers and are either hospital-based or outpatient locations under Nicklaus Children's Pediatric Specialists, LLC (NCPS). Providing a pipeline of future physicians and groundbreaking research, Nicklaus Children's is an academic and clinical affiliate of Florida International University Herbert Wertheim College of Medicine. Nicklaus Children's is home to centers of excellence including the Helen & Jacob Shaham Cancer & Blood Disorders Institute, the Nicklaus Children's Orthopedics, Sports Health and Spine Institute, Nicklaus Children's Neuroscience Institute and Nicklaus Children's Heart Institute. The 325-bed hospital is renowned for excellence in all aspects of pediatric medicine, with many programs routinely ranked among the nation's best by U.S. News & World Report since 2008. Nicklaus Children's also includes a nonprofit physician practice subsidiary with over 40 specialties, and an ambulatory surgery center.