Hives are raised red welts of various size on the surface of the skin, often itchy, which come and go. Also called urticaria, hives is usually part of an allergic reaction to drugs or food. The term "dermatitis" describes an inflammatory response of the skin, caused by contact with allergens or irritants, exposure to sunlight, or by poor circulation, even stress. AVOID SCRATCHING. Scratching the rash may spread the inflammation, lead to infection and even leave scars.