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KidzStuff - Our Story

We’re all about health, wellness and giving back.

KidzStuff® was born out of one doctor’s passion for pediatric healthcare and a deep desire to make life better for parents and their children. His name: Dr. Narendra Kini. As an emergency room pediatric physician, he faced first-hand, the many difficulties hospital clinicians face when caring for children. Realizing these are some of the same challenges parents experience with their own children at home, he was determined to find new ways to solve them.

The solution. Leverage over 60 years of medical experience by bringing together the finest pediatric specialists in the world to develop a line of cutting-edge products. Dr. Kini, now President and CEO of Nicklaus Children’s Health System, combined the resources from Nicklaus Children’s Hospital and its Research Institute to design a range of innovative health and wellness products developed specifically for children. From protection from overexposure to the sun, to mosquito and insect bites that can cause serious illness, KidzStuff® puts healthcare and safety first. These products are not from any hospitals or medical device companies, but rather from doctors wanting better health for children.

Giving back. Beyond designing and producing head-to-toe wellness products for children, KidzStuff® provides for the disadvantaged. All profits go towards providing world-class healthcare to the children at Nicklaus Children’s Hospital. Simply put, KidzStuff® is committed to you, your child and the wellness of those in need.

Anne Geddes, one of the world's most respected photographers and champion for children, has joined forces with the wellness brand: KidzStuff. We introduce ANNE GEDDES Protect Nurture Love, a new line of Kidzstuff clothing combining Anne's 35 plus years of children's advocacy with over 60 years of pediatric medical knowledge from Nicklaus Children's Hospital promoting the most effective, practical and safe products for your child. Best of all, 100% of the profits go toward providing world class health care and continuing innovation at Nicklaus Children's.

Anne Geddes, one of the world's most respected photographers and champion for children, has joined forces with the wellness brand: KidzStuff®. We introduce ANNE GEDDES Protect Nurture Love, a new line of KidzStuff® clothing combining Anne's 35 plus years of children's advocacy with over 60 years of pediatric medical knowledge from Nicklaus Children's Hospital promoting the most effective, practical and safe products for your child. Best of all, 100% of the profits go toward providing world class health care and continuing innovation at Nicklaus Children's.